Market Leads & Opportunities

United Kingdom-Swindon: Graphic design services – Framework Lead

Source: Tracker Intelligence

The current contract for Graphic design services – Framework Lead is projected to end on 02-JUL-18 and may be available for retender.
Description:
Title attributed to the contract by the contracting authority:: Brand and Design services.

Type of contract and location of works, place of delivery or of performance: Services
Service category No 13: Advertising services
NUTS code

Information on framework agreement: Framework agreement with several operators
Duration of the framework agreement
Duration in years: 3
Estimated total value of purchases for the entire duration of the framework agreement
Estimated value excluding VAT:
Range: between 1 000 000 and 1 300 000 GBP

Short description of the contract or purchase(s): English Heritage cares for over 400 historic monuments, buildings and sites – from world famous prehistoric sites to grand medieval castles, from Roman forts on the edges of empire to Cold War bunkers. Through these, we bring the story of England to life for over 10 000 000 visitors each year.
Please note that from 1.4.2015 The Historic Buildings and Monuments Commission (trading as English Heritage) is to be split into two separate organisations. A new charity will be set up to manage the National Heritage Collection. The charity will retain the name English Heritage, but will be an entirely new organisation. The remainder of English Heritage (which provides planning and conservation services and advice) will operate under the new name of Historic England, but will remain as the same legal entity. This contract is being let by The Historic Buildings and Monuments Commission on behalf of what will be on award of this contract the charity ‘English Heritage’.
The English Heritage brand and creative team will award framework agreements covering the 2 Lots outlined below. This team sits within the Marketing department and plays an intrinsic part in the creative development and delivery of the English Heritage brand by providing design and artwork services for all the charity’s internal and external communications. The in house studio also acts as an advisory department to its internal client base and suppliers, advising on brand, design and print best practice across a diverse range of channels.
The successful appointed agencies will provide a consistent high quality, cost effective delivery of strategic and design work, supported by an experienced and dedicated account team. They will work directly with the Brand and Creative team in conjunction with project managers from across English Heritage.
Lots:
Lot 1. Strategic Brand Agency – Value up to 400 000 GBP. Single supplier.
English Heritage is looking to appoint one strategic brand agency partner to further develop and enhance their successful and award-winning brand across all elements of this commercial visitor attractions business. The winning agency will need to demonstrate a measurable track record in strategic brand development for national consumer organisations together with creative expertise and flair in both language and design approach. Experience of working with senior stakeholders, applying intellectual rigour to ideas and working with research and insight to help shape brand development is essential, together with the provision of a dedicated strategic and creative team.
Lot 2. Creative Agency for Print and Digital – Value up to 650 000 GBP. Up to 3 suppliers.
Requires agencies to work within the brand guidelines and templates set by English Heritage and the Strategic Brand Agency to support the in-house creative team to deliver the brand collateral for a number of channels from customer facing to internal communications in both print and digital formats.
The agency must have proven experience working for recognised national brands as well as relevant experience designing for the visitor attractions market sector, with the role essentially requiring very strong skills in concept development from a dedicated account and creative team.
Creative requirements will include the implementation of brand strategic work to promote English Heritage’s commercial operations with the provision of design for both on and offline platforms. This covers a breadth of communication channels for the marketing, fundraising, hospitality, catering and retail departments. Typical collateral will include ads, POS, brochures, corporate literature, manuals and annual publications. The role will involve copywriting, image sourcing from our photo library, print knowledge in addition to artwork skills for print and digital media, technical front-end development skills and the experience in supplying radio and film production.
The client teams are primarily based in London and Swindon but the role may require taking briefs from other regional offices on occasion.

Information about variants: Variants will be accepted: no