Fall in Love with Your Fleet this February

Whether you have two or two hundred company vehicles, your fleet is much more than a means to get your workforce from A to B. When on the road or on the roadside, your fleet is one of your most important advertising tools.

Your vehicles are likely to be one of your company’s biggest investments. Cars, vans, pickups and lorries are essential investments for any construction industry firm. But these vehicles don’t merely function for the collection and delivery of materials and the transportation of staff from site to site – your fleet is a key part of your company’s marketing strategy.

Fuel Business Enquiries

Sign written company vehicles are a great way to promote your services and to build brand recognition when out and about. A vehicle that displays your company’s details acts as a brilliant mobile advertising billboard for your company. Your cars, vans and lorries could be seen by tens of thousands of people throughout the day, so it’s important to invest some time and money into getting your vehicle graphics right.

Seeing one of your vans passing or being behind your pickup while sitting in traffic may be the first time a potential customer has come across your business, so it’s important to make a positive impression.

Brand Identity

Adding branded graphics to all vehicles in your fleet isn’t only a brilliant way to generate more enquiries, it’s also a great way to build your brand identity.

Building brand identity will help to build your business.

Clear, consistent graphics across your vehicles will help your prospects feel confident and reassured about your company — and when they need the services you offer, they are more likely to choose you over the competition.

Brand Behaviour

But positive brand recognition comes from impeccable behaviour. How your vehicles behave on the road will make a massive difference to your company’s reputation.

A badly driven vehicle won’t build the brand identity you want.

If you’ve ever been cut up by another driver or seen a vehicle driving dangerously, you’ll know that this behaviour on the road creates a bad impression.

If your branded vehicles are seen speeding and aggravating other road users, potential customers will regard your company as careless and impolite. Not exactly the type of brand identity you want to create.

So how can you ensure your company’s reputation doesn’t suffer when your fleet is on the road?

Keep Track of Your Reputation

Installing a tracking system in your vehicles will mean you’ll know how they are driven when on the road. You’ll be alerted when, and for how long, your drivers are speeding; when they brake or accelerate harshly; and you’ll be informed of any out-of-hours usage.

A tracking system will also provide you with a driving behaviour score for each of your vehicles. This useful feature will allow you to easily monitor driving behaviour and will encourage your workforce to drive with greater care.

Great vehicle graphics will fuel enquiries and help to build your brand. And a tracking system from Phantom will make sure your company’s reputation isn’t compromised by careless drivers.

Call Phantom today on 0161 476 4050 to find out more about our tracking systems and fall in love with your fleet this February.

Image © Offcaania / Shutterstock