Stakeholder - NordSafety

Safety Information is Boring

People’s common mistake is to think that their own area of expertise is very interesting to everybody else. It’s not.

Safety information nevertheless has its use and relevant information should be spread across the organization and even reach important stakeholders. This problem has been around forever in business and leisure time. But how could we solve it or at least improve the situation? I’ve got an idea which in fact isn’t mine – I’m just borrowing it to safety management. It’s called social media.

Yeah, sure you can adjust the safety letter and add pictures to it and promote the letter, but it’s still that old safety letter

If we are confident enough to admit that our monthly safety letters are uninteresting to majority of people we are ready to move forward. The first thing in any progress is to see a problem and only after that we can start thinking about solution to fix it. Yeah, sure you can adjust the safety letter and add pictures to it and promote the letter, but it’s still that old safety letter. Here’s small tip for any safety pro: add some analytic tool to your next letter to see the open rates or click rates. If the open rate is more than 50 % you should be very happy. If it’s less than 20 % your letter is pretty average.

I myself and NordSafety team are on a mission to harness technology to help making safety management easier and more engaging to people. Most of the time we don’t need to come up with totally new ideas but only to use already proven ways to make thing a bit better.

Here’s the idea in a 60 second video:

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Featured Video


At Skangas safety is a high priority. We implemented NordSafety platform at our Pori LNG terminal construction site to make HSE reporting easier and more comprehensive. Major benefits are gained in time savings with mobile reporting but also through straight forward ways to manage HSE issues.

Stanislav Lysak, Skangas

We have been extremely happy with NordSafety EHS solution. It's easy to use and reporting on the field is simple. We take safety seriously and identification of risks and hazards is a very important function for us. Our goals are to prevent accidents and to find out new things to improve in our working environment. With NordSafety EHS solution all this has become really easy and our people are more engaged to use the system because of the great user experience.

Minna Vikeväinen, OUSE
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