Branding, Website and App Design and Associated Materials

Type of document: Contract Notice
Country: United Kingdom

1. Title: BRANDING, WEBSITE AND APP DESIGN AND ASSOCIATED MATERIALS
2. Awarding Authority: NHS Wales Procurement Services, Procurement Services , Alder House Alder Court, St. Asaph Business Park, St.Asaph, LL17 0JL. Tel: 1745448470. Email: ian.jones10@wales.nhs.uk. Web: Electronic access to information: www.etenderwales.bravosolution.co.uk. Electronic submission of tenders and requests to participate: www.etenderwales.bravosolution.co.uk. (Ian Jones), LL17 0JL.
3. Contract type: Supply contract
Single stage – Any candidate may submit a tender.
4. Description: This is a truly exciting time for the NHS here in North Wales, the world has changed for Betsi Cadwaladr (BCUHB) as an organisation and the case for the development of a Recruitment Attraction Strategy is the result of discussions around transformation and modernisation. BCUHB is undergoing a significant phase of review, transformation, investment and renewal which will enable the organisation to continue to improve the health and meet the care needs of our population in the years ahead.
This transformation does not come without its challenges, in terms of the number of vacancies and increases in the use of Nurse and Doctor staffing agencies.
Recruitment is seen as one of the biggest risks for North Wales. Workforce modernisation by developing new ways of working will be crucial for the next three years as it strives to become more efficient and effective, the ability to attract high quality candidates remains one of the biggest challenges for the organisation.
Finding the right place to work in the right place and a career that provides work life balance is what most of our job seekers and career movers are looking for. As a consequence we will be investing in the marketing of the Health Board and its people and services in North Wales in order to attract the right staff with the right skills at the right time in the right place.
To support all of this a Recruitment Attraction Strategy has been agreed and describes, how through a range of initiatives the Health Board can attract recruit and retain potential staff. One of the components of this will be a bespoke recruitment web site and associated marketing materials. This recruitment web site will need to support and provide demonstrable change in how BCUHB is perceived across the internet and social media. Whether it is a new healthcare professional just starting a career or others looking to progress or an expert in a particular field we want Betsi Cadwaladr to offer the perfect balance of work and lifestyle.
BCUHB invite quotations that meet the following specification from organisations, individuals or consortium that can carry out the proposed activities detailed in this document. The successful bidder will provide advice on the brand identity; associated materials and website design which will support the Recruitment Attraction Strategy.
The Provider will be required to:
Provide a standalone recruitment area web site to attract potential candidate
Offer advice on the proposed Recruitment Attraction Strategy and in particular how it can be applied to a website and associated technology, including mobile technology
Using and building on the concept of ‘North Wales Work where you want to live’ Design a style for the recruitment web site which is contemporary, whilst still being fully accessible (for example for users with visual impairment)
Design a navigation tree for the Recruitment website which fits with, and builds upon, the above style
Create a suite of icons which can be used within the website and is mobile friendly
Create a secure, password protected staff-only section of the website which can be used as a shared intranet style site
Provide advice on the incorporation of candidate feedback tools so that our website can be used as the preferred platform for collecting, and then collating, feedback following job fair or recruitment attraction activity
Provide advice on how other bespoke micro sites could be incorporated into the web site – Mountain Medicine, Medics North Wales and Healthy Prestatyn
Set up the agreed website infrastructure using a platform which can subsequently be managed in-house by Workforce & Organisational Development, Operational Service Managers and Communications team, for example using WordPress or a similar platform
Be able to link to PDFs
The website will be required to be bilingual (Welsh)
It is expected that the provider should be able to demonstrate a wide knowledge of brand development, recruitment marketing and website development skills.
5. CPV Code(s): 22000000, 48000000, 72000000, 79341000, 72200000, 72268000
6. NUTS code(s): UKL, UKL1, UKL13
7. Main site or location of works, main place of delivery or main place of performance: Isle of Anglesey, Gwynedd, Conwy and Denbighshire, Flintshire and Wrexham

8. Reference attributed by awarding authority: WA Ref:44389
Reference No: APR130854
Q.1536
9. Estimated value of requirement: Not provided.
10. Time-limit for receipt of completed tenders 13.5.2016 (12:00:00).
11. Address to which they must be sent: For further information/documentation regarding the above contract notice please visit:
12. Other information: NOTE: The authority is using eTenderwales to carry out this procurement process. To obtain further information record your interest on Sell2Wales at
Estimated award date
01-07-2016
The successful bidder is required to help develop the Health Board’s recruitment brand and our unique selling proposition ,incorporating the final branding into the design of a bespoke website and to develop a suite of graphics to support the launch and roll out of the recruitment web site and the associated attraction strategy.
The website will be the first port of call for potential applicants and staff in line with the creative campaign, ‘North Wales work where you want to live’
The website should be mobile friendly and all associated materials should establish Betsi Cadwaladr University Health Board as:
A great place to live and work, providing overview of job prospects through NHS jobs
Opportunity to promote North Wales and its lifestyle factor through video, pod casts, talking heads maximum 2-3 minute films
Informative and a show case for excellence
An excellent location to live near the mountains, lakes, seaside, towns and cities
An employer that can provide work life balance – an employer of choice through case study and testimonials
A innovative NHS employer with overview of services to demonstrate we are evolving and transformation is already happening , with new build facilities, new ways of working such as the new Emergency Department, cardiac catheterisation laboratory (Cath lab), Intensive Treatment Unit (ITU) and the Sub-unit Regional Neonatal Intensive Care Centre (SuRNICC)
And will have:
Every piece of communication visualise where we work and by working in Betsi Cadwaladr University Health Board you can have the perfect work life balance
An opportunity to promote how we develop our workforce so that it has the right skills and operates in a research-rich learning culture to support, train and develop our staff to excel
The place to work to promote continual personal development at all levels, working with experienced dedicated professionals
They should:
Create a clear & stronger online presence for the Health Board with the purpose to engage future candidates, employees as well as existing staff
Increase online exposure through social media marketing sites like Facebook and Twitter
Be key in portraying a clear consistent message
Demonstrate quality and professionalism throughout
Gather testimonials and other appropriate information from the workforce
Meet with BCUHB representatives (face to face) whenever appropriate
Please refer to documentation provided at www.etenderwales.bravosolution.co.uk
This notice has been sent as a region specific notice. If you did not receive an alert about this you are not based in the specific region selected by the buying authority. Questions on why this was sent as a region specific notice should be sent to the buying authority.
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