Advisers appointed to Newcastle wheel project

The developer behind plans to build Europe’s tallest observation wheel on Newcastle Quayside, has appointed nine professional services firms located in the North East and Yorkshire to help bring forward the project.The observation wheel, dubbed ‘The Whey Aye’, would measure 460 ft in height, 16 ft taller than the London Eye. It is expected that the project would involve an investment of £100m in the city with up to 550 jobs created.The proposed development would also include the creation of a new destination food and drink venue, Newcastle, a visitor attraction, a family entertainment centre and a multi-purpose play and sports complex, with covered five-a-side pitches and tennis courts and virtual golf club.World Wheel Company has appointed brand strategy and marketing communications agency SHA, commercial law firm Muckle, international design practice Ryder Architecture and retail property consultancy @Retail.The business banking arm of Barclays Bank, Leeds-based public relations, content and social media agency Brand8 PR, geotechnical and environmental consultancy Golder, national planning and development consultancy Lichfields and international transport planning group Systra complete the project team.