Name revealed for key Swansea regeneration project

The name has been revealed for a key regeneration project in Swansea city centre.Swansea Council’s new community hub – in Oxford Street’s former BHS building – will be known as Y Storfa, the Welsh word for “store”.Y Storfa, as home to the new main city centre library and to the West Glamorgan Archive Service, will drive footfall for city centre businesses.Facilities will include a community exhibition space, lecture theatre, café, children’s library and activity space. Advice on offer will include information on housing and benefits.The council is working on the project with main contractors Kier Construction and others. Y Storfa’s branding is the work of Llansamlet-based design agency Waters Creative.Council leader Rob Stewart said: “It’s great that a Swansea company has helped us develop the distinctive and thoroughly modern brand for this high-profile project.”Waters Creative founding director Rachael Wheatley said: “We were delighted to be commissioned to play a key role in bringing new life to this building.“It’s an exciting project as part of the council’s city centre transformation programme – its name and branding will, once the project is complete, become well known by people across Swansea and further afield.“The brand indicates that the building is a community space, open to all, a building that’s attractive, bilingual and accessible.”Y Storfa is part of the council’s £1bn regeneration programme that continues to forge ahead.It will be a central facility for residents to access key public services including the city’s main library and archive service.