Principle appointed to £34m apartment scheme

Principle Estate Management has been appointed to look after more than 100 apartments at a £34m development in Birmingham city centre where the company’s first headquarter offices were once based.The contract to manage SETL, located on the corner of Lionel Street and Ludgate Hill within the city’s Jewellery Quarter, has come from developer HBD.The scheme includes 102 one- and two-bedroom properties and about 2,500 sq ft of commercial space on the site that was previously home to Cornwall House.Joe Jobson, joint managing director of Principle, said: “The fact that this site was once home to Principle’s launch headquarters makes this contract even more attractive to us.”Alongside the apartments, there will be some fantastic amenities including a co-working lounge, wellness studio and a private rooftop garden. The commercial space will then be dedicated for the best of Birmingham’s independents.”We have been working closely with HBD on how we plan to manage the development, and we are already well ahead with putting together budgets, creating operating and maintenance manuals, and getting service contracts ready.”We are really looking forward to making SETL one of the best places to live in Birmingham city centre, making a real difference to residents’ lives every day.”Simon Raiye, a director at HBD, added: “SETL is one of the city’s most exciting new developments, creating high-end, design-led apartments in one of Birmingham’s most sought-after areas and we look forward to working with Principle as the development reaches completion.”HBD has used architect BPN to design SETL, while GMI Construction is contractor for the scheme.