Market Leads & Opportunities

Approval for final phase of housing regeneration programme


A major milestone in Hull’s 15-year, city-wide housing regeneration programme is set to get underway, with the start of the second development phase on Preston Road, East Hull.The redevelopment of the Preston Road regeneration site is being carried out by Hull City Council’s long-term, strategic development partnership KSHP, a consortium of housebuilders that includes Keepmoat, Strata Homes, Home Group and Priority Space.The scheme is being supported by the Humber Local Enterprise Partnership’s (LEP) allocation of the Local Growth Fund, part of the Government’s commitment to the Northern Powerhouse.The entire site will deliver over 500 new homes to replace the 514 no longer fit for purpose homes which are being demolished.Strata is presently on site building 242 new homes as part of the first phase.Keepmoat Homes, is delivering the next phase, with 168 new homes in the pipeline, of which a proportion will be social housing for rent and low-cost ownership.A further 340 properties in the area have been refurbished, including energy efficiency improvement work.There is also infrastructure and extensive landscaping with the creation of new greenspaces to create a greener, more attractive local environment.Hull City Council’s portfolio holder for housing, Councillor Drake-Davis, said: “The housing-led regeneration in Hull is one of the most ambitious nationwide.“Decent homes are vital to people’s health and wellbeing. We want our residents to live in well-built quality houses in attractive neighbourhoods, which meet their needs and, hopefully, their aspirations too.“As well as proving new homes, the commitment by the partnership to providing local jobs for local people is already making a significant contribution to the sustainability of our regeneration areas.”Daniel Crew, regional managing director at Keepmoat, Yorkshire East, added: “We’re thrilled to be continuing delivery under the Hull city-wide partnership to deliver quality, sustainable homes for the latest phase in this historic Hull regeneration project.“More than 70% of Keepmoat developments are on former brownfield land, so we’re excited to get started on site and breathe new life into this former residential area.”