Market Leads & Opportunities
Liverpool agree training centre deal with AXA
Liverpool FC and AXA have expanded their partnership to include the naming rights of the Reds’ new training centre at Kirkby.The facility will comprise three full-size pitches, goalkeeping and warm-up areas, two gyms, a sports hall, pool, hydrotherapy complex and specialist sports rehabilitation suites.It will officially known as the AXA Training Centre.The renewed agreement will see the company expand its original training kit relationship to one focused more holistically on training as a whole and become the champions’ official training partner.Klopp’s side is preparing to move into the training centre in mid-late November.
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