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The Considerate Constructors Scheme has launched an initiative designed to improve the public’s perception of the construction industry.

Promoting Construction calls for everyone involved in the industry, and its related sectors, to promote a positive image of construction on social media by using the hastag #loveconstruction. The campaign encourages everyone related to the industry to post positive construction messages to social media in order to target the image problem the industry has in recruiting new talent.

Use of the hastag will create a library of positive, inspirational and interesting imagery for the industry, all united under #loveconstruction.

The Promoting Construction campaign aims to improve perceptions of construction among the general public, particularly young people and potential recruits to the industry. It comes at a crucial time for the future of the construction workforce as over 400,000 new recruits are needed each year to deliver construction projects in the UK and Ireland.

Considerate Constructors Scheme Chief Executive Edward Hardy said: “Perceptions of the construction industry among the general public, particularly young people are now more than ever before formed by what they see and read on social media. While a number of organisations and individuals working across the industry are embracing the power of social media, there is a need for the entire industry to speak in one voice to promote a positive image of construction.

“The Scheme has around 9,000 registered sites, companies, suppliers, client partners and professional partners registered at any one time – imagine the impact we could have if each one uploaded a positive, inspirational image or story on social media using #loveconstruction.

“While the Scheme has a huge influence in encouraging the industry to get involved, everyone must play their part. After all, it is quick and simple to do and doing this, we believe, can have real impact on the image and reputation of our industry but only if everyone gets involved.

“By uniting under #loveconstruction, we will all be promoting a truly inspiring industry to help entice the next generation to ‘see what construction has to offer’.

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