NEC project face lift
An Acivico architect has been at the heart of the NEC’s £4.5M transformation by supplying concept designs for the stunning and technically innovative pyramid formations which will completely change the look and feel of Birmingham’s iconic premier international conference and leisure venue.
Using the latest design software, Principal Architect Alan McBeth developed three gigantic custom designed trapezoidal shapes, each the size of a three-story house. When connected, these form a 3D wall of 37 units, reinventing and giving life to the flat facades on five of the halls, originally constructed in 1976.
Using state-of-the-art membrane technology and a healthy dose of imagination, the vision was for the facade to be covered with stretched membranes combined with colourful vector graphics panels, positioned between the 3D trapezoidal shapes.
The final colour changing boulder pattern was designed and supplied by international PR and advertising firm McCann whose programmable LED animated backlighting has created a dynamic and engaging environment for the seven million annual visitors to the campus… but it’s at night that guests can really see the complex come to life.
Acivico has used graphic visualisation technology to share the display.