“The Kier Effect” wins international film award
The showcase film “The Kier Effect” has won a prestigious Summit International Award (SIA) in the “Corporate Image” category.
The film was commissioned by our Marketing team and produced by external agency TechTV with input and support from all areas of the business.
Head of Marketing Claire Savage, who commissioned the film, said: “We are delighted that our film has been recognised as truly representative of our new brand strategy.
“Using this and our increasing range of new films we have been able to highlight the best of Kier and measure the impact of different types of content. As a result of this we are bringing the Kier brand to life and are beginning to get talked about and noticed in a positive light more than ever before.”
The SIA has a 21-year history in celebrating excellence in the marketing communications industry, with jury panels made up of judges from around the globe.
All submissions are judged on strength of concept, quality of execution and ability to persuade.
Entries are judged against other submissions in their category, rather than compared to an arbitrary standard. This creates a competitive environment and means winners not only meet a minimum standard, but truly stand out from the crowd.